A great description helps Buyers feel confident about their purchase and reduces the chance of returns.
The basics — always include
- Brand and item type (e.g. "H&M black slim-fit jeans").
- Size as labelled (e.g. "Size 12 / UK 12" — for shoes, include both UK and EU sizes if shown on the label).
- Condition — pick the closest match (New, Like New, Good, Fair) and explain what that means for this specific item.
- Material, if known.
- Colour as it appears in real life (not just what the brand calls it).
Add specifics where they matter
- Measurements — clothing (chest, waist, hip, length), shoes (insole length), furniture (dimensions).
- Fit notes — does the item run true to size, large, or small?
- Flaws — be specific about location and size ("small stain on the inside left hem, approx 1cm").
- Authenticity proof for branded items (receipt, original box, dust bag, tags).
For electronics, also include
- Model and year of release.
- Storage capacity (for phones, tablets).
- Battery health or condition.
- Whether all original accessories are included.
- Whether the device has been factory reset and is unlocked.
- IMEI / serial number where appropriate (with privacy considered).
Don't
- Use "see photos for any flaws" as a substitute for a written description.
- Misrepresent the item as vintage, sustainable, or handmade if it isn't.
- Include unrelated brand names or hashtags.
- Include personal contact details (phone, email, social media handles).